Class theme/topics discussed:
Advertising/ Commercials

How did you pick this theme or topic?
How did you present the material? (handouts, group work, general discussion, student presentations, etc.)
Videos, handouts, general discussion, students’ presentation.

How did students react?
Did they engage with each other and you?

What materials or media did you use? (articles, satellite tv, digital projector, etc.)
Please attach a copy.
Lesson 5_Feb 1_Video1 Questions
Lesson 5_Feb 1_Commercial #1
Lesson 5_Feb 1_Commercial #2
Lesson 5_Feb 1_Video2 Transcript

Would you recommend this activity for a future class?
Why or why not?
It encourages spontaneous speech in the target language.

Intermediate Russian
Lesson 5
February 1, 2011

1. On the board: РЕКЛАМА

2. News of the day

3. Brainstorming:

Что важно для хорошей рекламы?
Introduce words: изюминка / слоган/ логотип

4. Video #1: Lesson 5_Feb 1_Commercial #1

Questions (give out a handout Lesson 5_Feb 1_Video1 Questions + write down some hints on the board):

– Какой продукт рекламируют (реклама чего)?
– Какой слоган используют в этом ролике?
– В чем изюминка/ фишка этой рекламы?
– Персонажи рекламы? (сотрудники банка и клиенты/ посетители)
– Каких посетителей нам показывают?
– На ваш взгляд, это удачная реклама?

5. Video #2: Lesson 5_Feb 1_Commercial #2

a) first showing – NO SOUND
Questions: что рекламируют? какой слоган? что происходит?

Students create a script/ text for this commercial, if possible, read it out along with the video;

b) second showing – WITH THE SOUND

Students retell what they just heard. If needed, play the video again, pausing after each line and making them repeat after the video.

c) third showing – W/ SOUND and W/ TRANSCRIPT (handout Lesson 5_Feb 1_Video2 Transcript)

6. Script: (if time!)

Students create a script for a commercial. If they want to, we film it in our next class session.