Conversation Class Lesson Summary

Language Resident Name: JOSE GOMEZ

Day and Date: 11/14/2018

Language and Level (intermediate or advanced class): Intermediate

Class theme/topics discussed: Adverts and marketing

Goal of the class: To discover a bit more of Spanish culture through commercials, to practice hypothesis

How did you structure the class?

Pre-warm up (10’):

Students will answer these questions in pairs and will share later with the whole group

Publicidad:

¿Qué tipo de publicidad hay en tu país?

¿Crees que te afecta a la hora de comprar cosas?

¿Dónde sueles ver publicidad?

¿Es más efectiva en TV, o en Instagram y otras redes sociales?

students watch a controversial American commercial and give their opinion about it.

We use an American one to compare later with Spanish commercials.

Activity 1 (30’):

Students get a piece of paper with 6 different commercial slogans. Then, they have to guess what product these slogans are selling and why

After that, they will see if they were right or wrong by seeing the actual adverts.

  1. https://www.youtube.com/watch?v=fdNKhn6WCSo
  2. https://www.youtube.com/watch?v=bIHRh496i7g
  3. https://www.youtube.com/watch?v=5jtG7GBjfhM
  4. https://www.youtube.com/watch?v=5yPqfFWACw8
  5. https://www.youtube.com/watch?v=ZD7HmnxexFI
  6. https://www.youtube.com/watch?v=tO_Y_OFHLMg
  7. https://www.youtube.com/watch?v=BR6WfTlKt30
  8. https://www.youtube.com/watch?v=ttGUj6KS6C4
  9. https://www.youtube.com/watch?v=9pCtXJDjiGs

Actividad 2 (20’): Students create their own advert of a product.

They have to imagine that they work for a marketing company. I will bring some items to class and in groups they will have to create an advert and act it out in class. They should include features and the slogan of their advert.

The rest of the students get a worksheet to write good and bad aspects of the classmates’ product. Then, they can make questions about the product and therefore bringing a discussion about the topic.

What technology, media or props did you use? (internet resources, playmobiles, handouts, etc.)

6 sheets about slogans

Youtube

What worked well in this class? What did not work?

Students learn a lot about the Spanish culture if you add some comments before the commercials of after them. They really enjoy edit and managed to think about very creative products.

Bringing authentic materials is always interesting for students

I used a worksheet from the webpage ELEINTERNACIONAL

LA_PUBLICIDAD_EN_CLASE_DE_ELE_-_ELEInternacional

How could this class be improved/ modified?

Maybe some more updated commercials would have been better. Also, using a worksheet for students to rate their classmates’ products was great. They got more engaged and it helped develop discussion.

 If you have a more detailed lesson plan,please attach it below (OK to use target language for that).  Please attach any handouts as well.

¿Qué es lo último que compraste en Amazon y por qué?  
¿Cómo crees que te influencian los anuncios de Youtube?  
¿Por qué tienes un Iphone y no un Android? ¿Por qué un Android y no un Iphone?  
¿Prefieres llevar ropa de marca? ¿Cuál es la marca de la ropa que llevas puesta?  
¿Cuál es la última publicidad que has visto en Instagram? ¿Crees que es más efectiva que en Televisión?  
¿Estarías dispuesto a pagar por Spotify Premium para evitar anuncios?  
¿Crees que la publicidad americana es agresiva o irrespetuosa?  
Háblame de algún anuncio que recuerdes ¿qué tiene de especial?